How to Speed up your WordPress site??

 How to speed up WordPress surely is a hot topic these days. Fortunately, there are numerous techniques that you can employ to get the job done. So, our intent here is to list every trick we know of that can make your WordPress site a lot faster.

Why you should speed up WordPress?

There are many reasons for doing so, some of them are listed here which can have major issues:

1. Search engines (like Google, Bing) rank websites in accordance with speed  which means fast-loading times is shown first and slow-loading websites are shown later. So to improve your position in the SERPs, improving speed and decreasing the loading should be one of your priorities.
2. Studies have indicated that site-loading speed of more than 2 seconds usually results in about 47 percent of visitors bouncing off the website. So, to keep about half of your visitors interested, you should speed up your WordPress.
3. Online buyers are the most impatient lot; they expect the page to load within a second. So, if you are running an e-commerce store on WordPress then you better get ready to make major improvements so your business can be more profitable.

Okay, so here are some ways to speed up WordPress:

1.Use a lightweight WordPress theme / framework

WordPress themes with a lot of dynamic elements, sliders, widgets, social icons and many more shiny elements are immensely appealing to the eye. But remember this: if they have too many elements and higher page sizes, then they will definitely cause your web server to crash. So always use a well optimized and customized theme.

2. Reduce image sizes

Images are the major contributors to size increment of a given webpage. What you have to do is to reduce the size of the images without compromising on the quality.

If you manually optimize the images using Chrome PageSpeed Insights extension or Photoshop or any other tools you need to be an expert in using these tools as well as need a lot of time. For your ease, there are plugins available for just about everything you can think of, including image optimization. Some plugins worth mentioning are:

• Optimole
• WP Smush
• EWWW Image Optimizer

By using any of the above mentioned plugins on your WordPress site, you will be able to drastically reduce image sizes, which in turn will improve the speed of your website.

3. Minify JS and CSS files

If you check your website stats through Google PageSpeed Insights tool, you will probably be notified about minimizing the size of your CSS and JS files. This usually implies that you need to reduce the  number of CSS and JS calls and the size of those files  so you can improve the site-loading speed.

If you know your way around WordPress themes, you can study the guides provided by Google and do some manual fixing. If not, then there are plugins that will help you achieve this goal; the most popular being the Autoptimize that can help in optimizing CSS, JS and even HTML of your WordPress website.

4. Use advanced caching mechanisms with a caching plugin

WordPress caching plugins (e.g. W3 Total Cache) have been there for a long time, making the complex tasks of adding caching rules to your website elements easier. Combining such plug-ins with advanced caching mechanisms like Varnish could help you better the loading speed of your website and ultimately speed up WordPress considerably.

5. Use a CDN

The people who visit your website belong to various locations in the world, and needless to say, the site-loading speed will differ if the visitors are located far away from where your site is hosted. There are many CDN (Content Delivery Networks) that help in keeping the site-loading speed to a minimum for visitors from various countries. A CDN keeps a copy of your website in various datacenters located in different places. The primary function of a CDN is to serve the webpage to a visitor from the nearest possible location. Cloudflare and MaxCDN are among the most popular CDN services.

6. Enable GZIP compression

Compressing files on your local computer can save a lot of disk space. Similarly, for the web, we can use GZIP compression. This maneuver will dramatically reduce the bandwidth usage and the time it takes to gain access to your website. GZIP compresses various files so that whenever a visitor tries to access your website; their browser will first have to unzip the website. This process brings down the bandwidth usage to a considerable extent. Add the following codes in your .htaccess file.

AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript

7. Cleanup WordPress database

Deleting unwanted data from your database will keep its size to a minimum and also helps in reducing the size of your backups. It is also necessary to delete spam comments, fake users, old drafts of your content and maybe even unwanted plugins as well as themes. All of this will reduce the size of your databases and web files, and thus speed up WordPress – your WordPress.

8. Deactivate or uninstall plugins

Keeping unwanted plugins on your WordPress websites will add a tremendous amount of junk to your web files. Moreover, it will also increase the size of your backup and put an overwhelming amount of load on your server resources while backup files are being generated. It is better to get rid of the plugins that you don’t use and also look for alternate methods to use third-party services for automating or scheduling tasks (like sharing of your latest posts to social media).

IFTTT or Zapier are two web services that help in automating such tasks and reduce the burden on your website and server resources.

9. Keep external scripts to a minimum

The usage of external scripts on your web pages adds a big chunk of data to your total loading time. Thus, it is best to use a low number of scripts, including only the essentials such as tracking tools (like Google Analytics) or commenting systems (like Disqus).

10. Disable pingbacks and trackbacks

Pingbacks and trackbacks are two core WordPress components that alert you whenever your blog or page receives a link. It might sound useful, but you also have things such as Google Webmaster Tools and other services to check the links of your website.

Keeping pingbacks and trackbacks on can also put an undesirable amount of strain on your server resources. This is so because whenever anyone tries to link up to your site, it generates requests from WordPress back and forth. This functionality is also widely abused when targeting a website with DDoS attacks.

You can turn it all off in WP-Admin → Settings → Discussion. Just deselect “Allow link notifications from other blogs (pingbacks and trackbacks).” This will help you speed up WordPress some more.

Conclusion

The biggest advantage of lowering your website’s loading time is that it will help tremendously in improving the experience of your visitors. The case remains the same whether they are using mobile devices or PCs. Furthermore, it will also improve your rankings in the SERPs. After all, reduced bandwidth usage of your hosting and faster site-loading speed on the client side will only benefit you both in the short as well as the long run.