Understanding WooCommerce - SkillBakery Studios


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Sunday, October 4, 2020

Understanding WooCommerce

What is Woocommerce?

WooCommerce is the best  available free ecommerce solution for WordPress. It has over 4 million active installs, a 4.6 user rating on WordPress.org, and lots of happy, loyal digital store owners.WooCommerce is developed as an extension of WordPress which is the most popular website builder on the market. This allows users to build an eCommerce website from scratch or add shopping cart functionality to an existing website. Many beginners feel a bit intimidated by the idea of setting up WooCommerce themselves. Most users struggle to find out how to get started with WooCommerce and what’s the proper way to setup WooCommerce.
By reading this article you will be able to set up woocommerce and master the basics of woocommerce.

Basic Requirement

Wordpress Installed(v 4.9)
Know about installing plugins
Php Version 5.6+

How to Install Woocommerce

Follow the steps listed below

Step 1 : Installing the plugin

Install the plugin from the dashboard as shown in the image.

And then click activate

Step 2 : Setting up our store

After successful installation you will get a screen like above screenshot. Make appropriate changes based on where you location is, what currency you wanna use etc. When you filled the details click on let's go 

Step 3 : Chose Payment Gateways

By default you will get an option of Paypal and Stripe along with offline payments like cheque and cash
but you can add other options using plugins available.

Step 4: Configuring Shipping Options

set up your shipping settings 


Step 5: Complete the setup process

After successful installation you will find a number of options including importing products to your store, return to your WordPress dashboard, or edit the settings you just configured, .however, what you’ll want to do now is start adding products. To keep following our WordPress WooCommerce tutorial, go ahead and select Create a Product now.

Adding products in Woocommerce

Step 1: Add product title and description

Enter the name of the product in the title section. Next, complete the description for your product. You’d want the description (more specifically, long description) to explain the advantages of a product. You can even use bullet points to improve the readability of this section.

Step 2: Chose Product type

Depending on what you’re selling, WooCommerce lets you use different product types. You can choose from four core product types:
  1. Simple product – It is the default. This type of product is common among WoCommerce store owners. For instance, a one-size-fits-all hat.
  2. Grouped product – A grouped product is usually for combining simple products — for instance, a pack of five t-shirts.
  3. External/Affiliate product – If you have a dropshipping business, or an affiliate based store, you can use this option to link the “Add to Cart” button to an external page.
  4. Variable product – A product that offers multiple variations like colors, sizes, etc. For example, a t-shirt where shoppers can choose between “Small”, “Medium”, “Large”, etc.

You also get two additional options to modify those four core product types:

  1. Virtual – This option is for those who are selling an online digital product that doesn’t require a shipment.
  2. Downloadable – You can enable this if there’s a downloadable file associated with the product. For example, an eBook or audio file.

To make this choice, you can use the drop-down and checkboxes in the Product data box, which appears just below the WordPress editor where you added the product description:

Choose WooCommerce product type

For the rest of this tutorial, we’ll use a Simple product. The process is generally the same for other product types – you’ll just get a few additional options.

Step 3: Fill Product data Meta Box

Once you’ve selected your product type, you’ll need to fill out the rest of the details in the Product data box. You can use the tabs on the left to navigate between different sections.

General tab

Metabox- general

Under the General tab, enter the price for regular and sale price.

The sale price is for when you decide to run a discount campaign. Otherwise, shoppers will see the regular price.

Below that, select the tax status – whether or not the product is taxable. If yes, select the tax class.

Inventory tab

Metabox- inventory

WordPress is not only great for starting a dropshipping store but also to create an inventory based eCommerce store; all thanks to WooCommerce.

The Inventory tab helps you effectively manage stock. The SKU, stock status, and other options will be there by default. But if you don’t see it, make sure to enable the stock management option by going to WooCommerce > Settings > Products > Inventory.

Here, SKU is a unique identification number available on every product or service. This keeps the products distinctive and simplifies inventory management. You can either assign the SKU manually or use a WordPress plugin to generate unique SKUs.

You will notice an option saying “stock management on product level”. If you haven’t checked it, then you will have to update the stock manually. However, if you check the box, the WooCommerce stock management system will automatically show the product.

Inventory with auto stock
  • Enter the number of pieces available in the stock quantity, and it will auto-update.
  • Allow back orders if the product is being manufactured and will be available soon.
  • The low stock threshold will notify you when the product’s stock goes below the threshold.

Shipping tab


In the Shipping tab, you can control important details about a physical product for shipping.

Enter the weight of the product and dimensions.

There’s an option called shipping class. Shipping rates vary due to weight, service type, and other reasons. The shipping class group the products based on weight limits.

For instance, in a shipping class, you can group products weighing 15 ounces together and use a particular shipment service. Then you can arrange heavier ones and ship them with priority mail, etc.

Linked products tab

WooCommerce linked products

Linked products are recommendations to improve store revenue. There are two ways to accomplish it; you can either link similar products on the product page that your customers might like (cross-sells)

WooCommerce cross-sells

Or, you can recommend more expensive products with better features, i.e., add more value to the product (upsells).


In addition to the product page, you can also add upsells on the checkout page.

Attributes tab

WooCommerce products attributes

Attributes will help you set things like color options, sizes, and more. Attributes and variations go hand in hand with each other. To add attributes, consider this guide on adding variable WooCommerce products.

Advanced tab

WooCommerce Advanced

The Advanced tab can be used for adding a purchase note that appears after placing an order.

You can also select the custom ordering position for the item and check the box to enable customer reviews.

Step 4: Write short description of the product

Once you fill out the Product data box, scroll down a little to the Product short description box.
short description

The short description usually appears at a prominent spot on your single product page. The longer description that you entered above will usually display further down, though it depends on your theme.

Here’s an example of the WooCommerce description vs short description.

WooCommerce short vs long description

You’d want your short description to be 2-3 sentences and not more. The short story is picked up more often by the search engine and is essential for your WooCommerce store’s SEO. A little copywriting and keyword optimization will give you an excellent short description.

Step 5: Adding category and images

Congratulations! Your product page is almost ready, provided you followed the above steps. Before you publish the product, add the following using the sidebar on the right:

  • Product categories and tags – Categories and tags help you organize products. Your shoppers will also be able to use categories and tags on the front-end of your store to find products. Try to make them logical and useful for your target customers.
  • Product image – Add the main image of the product. This will be the largest image on the single product page and will also appear on the catalog page.
  • Product gallery – You can add extra images that appear in the gallery on the single product page.
Extra product settings

6. Hit the publish button

Once you double-check that all of the product details are correct, you can hit Publish to make your product live, just like you’d publish a blog post.

Here’s an example of what your product might look like on the front-end, though the exact design depends on your WooCommerce theme:

Product page WooCommerce

Once you have set up a product, you can use the same template for the next one. Just use the copy to a new draft link below the publish box on the right sidebar.

This concludes the basic setup of WooCommerce  and adding products in that. You now have a basic idea of how WooCommerce works and now will be less intimated by it. If you want more just leave a comment below

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